:root{
  --ink:#12121A; --muted:#5E5E6E; --paper:#FFFFFF; --soft:#F5F5FA; --line:#E9E8F1;
  --accent:#9333EA; --accent-2:#8B84F5; --accent-deep:#6a0dbf; --accent-ink:#2b054d; --accent-tint:#f0e3fc; --on-accent:#fff;
  --green:#25D366; --star:#F6A623;
  --f:"Plus Jakarta Sans",system-ui,sans-serif;
  --sh-sm:0 4px 18px -8px rgba(20,15,60,.18);
  --sh:0 24px 60px -24px rgba(20,15,60,.28);
  --radius:26px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--f);background:var(--paper);color:var(--ink);line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.acc{color:var(--accent)}
.eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
h2{font-size:clamp(2rem,4.6vw,3.4rem);font-weight:800;letter-spacing:-.03em;line-height:1.06}
.lead-sub{color:var(--muted);font-size:1.1rem;max-width:60ch}
.btn{display:inline-flex;align-items:center;gap:.5rem;font-weight:700;font-size:.95rem;padding:.9rem 1.5rem;border-radius:100px;transition:.2s;cursor:pointer;border:none;font-family:inherit}
.btn.solid{background:var(--accent);color:var(--on-accent)}
.btn.solid:hover{filter:brightness(1.08);transform:translateY(-1px)}
.btn.tint{background:var(--accent-tint);color:var(--accent-deep)}
.btn.tint:hover{background:color-mix(in srgb,var(--accent-tint) 70%,var(--accent))}
.btn.white{background:#fff;color:var(--accent-deep)}
.btn.white:hover{transform:translateY(-1px)}
.btn.ghost-d{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.35)}
.btn.ghost-d:hover{background:rgba(255,255,255,.12)}

/* ===== NAV ===== */
header{position:sticky;top:0;z-index:90;padding:14px 0}
.nav{display:flex;align-items:center;gap:1.4rem;background:rgba(255,255,255,.9);backdrop-filter:blur(14px);border:1px solid var(--line);border-radius:100px;padding:10px 12px 10px 22px;box-shadow:var(--sh-sm)}
.logo{display:inline-block;font-family:'Bricolage Grotesque','Plus Jakarta Sans',sans-serif;font-weight:800;font-size:1.34rem;letter-spacing:-.03em;flex:none;line-height:1}
.logo b{margin-left:1px}
.logo .mk{width:28px;height:28px;border-radius:9px;background:linear-gradient(135deg,var(--accent),var(--accent-2));display:grid;place-items:center;color:#fff;font-size:.85rem;font-weight:800}
.logo b{color:var(--accent)}
.mainmenu{display:flex;align-items:center;gap:.3rem;flex:1}
.mainmenu>a,.mainmenu>.hasmenu>button{font-family:inherit;background:none;border:none;cursor:pointer;font-size:.95rem;font-weight:600;color:var(--ink);padding:.5rem .8rem;border-radius:10px;transition:.15s;display:inline-flex;align-items:center;gap:.35rem}
.mainmenu>a:hover,.mainmenu>.hasmenu>button:hover{background:var(--soft)}
.hasmenu{position:relative}
.hasmenu>button svg{width:14px;height:14px;transition:transform .2s}
.hasmenu.open>button svg{transform:rotate(180deg)}
.mega{position:absolute;top:calc(100% + 14px);left:0;background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--sh);padding:20px;width:520px;display:none;grid-template-columns:1fr 1fr;gap:8px 22px}
.hasmenu.open .mega{display:grid}
.mega .grp{font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);font-weight:700;padding:.4rem .6rem;grid-column:1/-1}
.mega a{display:flex;gap:.7rem;padding:.6rem;border-radius:12px;transition:.15s}
.mega a:hover{background:var(--soft)}
.mega a .mi{width:34px;height:34px;border-radius:9px;background:var(--accent-tint);display:grid;place-items:center;flex:none}
.mega a .mi svg{width:18px;height:18px;color:var(--accent)}
.mega a b{display:block;font-size:.92rem;font-weight:700}
.mega a span{font-size:.78rem;color:var(--muted)}
.mega-fml{width:460px}
.mega-fml a.fml-sm{grid-column:1/-1}
.mega a.mega-hi{grid-column:1/-1;background:var(--accent);margin-top:4px}
.mega a.mega-hi:hover{background:var(--accent);filter:brightness(1.08)}
.mega a.mega-hi b{color:#fff}
.mega a.mega-hi span{color:rgba(255,255,255,.85)}
.mega a.mega-hi .mi{background:rgba(255,255,255,.22)}
.mega a.mega-hi .mi svg{color:#fff}
.mega a.mega-foot{grid-column:1/-1;justify-content:center;font-weight:700;color:var(--accent);background:var(--soft);margin-top:2px;padding:.7rem}
.mega a.mega-foot:hover{background:var(--line)}
.navright{display:flex;align-items:center;gap:.5rem;flex:none}
.navright .ic{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;cursor:pointer;color:var(--ink)}
.navright .ic:hover{background:var(--soft)}
.navright .ic svg{width:18px;height:18px}
.navright .txt{font-size:.9rem;font-weight:600;padding:.5rem .6rem;border-radius:10px}
.navright .txt:hover{background:var(--soft)}
#burger{display:none;background:none;border:1px solid var(--line);border-radius:12px;width:42px;height:42px;cursor:pointer;align-items:center;justify-content:center}
#burger svg{width:20px;height:20px}
.mobmenu{display:none}

/* ===== HERO ===== */
.hero{padding:14px 0 40px}
.herocard{background:linear-gradient(155deg,var(--accent-ink),var(--accent-deep));border-radius:var(--radius);padding:56px;display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center;position:relative;overflow:hidden}
.herocard::after{content:"";position:absolute;right:-10%;top:-30%;width:60%;height:160%;background:radial-gradient(circle,color-mix(in srgb,var(--accent-2) 35%,transparent),transparent 62%);opacity:.5}
.herocard .txt{position:relative;z-index:1;color:#fff}
.herocard .eyebrow{color:var(--accent-2)}
.herocard h1{font-size:clamp(2.4rem,4.6vw,3.8rem);font-weight:800;letter-spacing:-.035em;line-height:1.02;margin:1rem 0 1.2rem}
.herocard h1 .hl{color:var(--accent-2)}
.h1-rocket{width:.82em;height:.82em;display:inline-block;vertical-align:-.02em;color:var(--accent-2);margin-left:.2em;animation:h1launch 2.6s ease-in-out infinite}
@keyframes h1launch{0%,100%{transform:translate(0,0)}50%{transform:translate(4px,-4px)}}
@media (prefers-reduced-motion:reduce){.h1-rocket{animation:none}}
.hpfrom{font-size:.46em;font-weight:600;letter-spacing:.04em;text-transform:uppercase;opacity:.82;vertical-align:middle;margin-right:.12em}
.herocard p{color:rgba(255,255,255,.82);font-size:1.12rem;max-width:44ch}
.herocard .cta{margin-top:2rem;display:flex;gap:.7rem;flex-wrap:wrap}
.herocard .re{margin-top:1.6rem;display:flex;flex-wrap:wrap;gap:.5rem 1.3rem;color:rgba(255,255,255,.7);font-size:.85rem;font-weight:500}
.herocard .re span{display:inline-flex;align-items:center;gap:.4rem}
.herocard .re span::before{content:"✓";color:var(--accent-2);font-weight:800}
/* hero visual card */
.hviz{position:relative;z-index:1;background:#fff;border-radius:18px;padding:16px;box-shadow:var(--sh)}
.hviz .top{display:flex;align-items:center;gap:.4rem;margin-bottom:12px}
.hviz .top i{width:10px;height:10px;border-radius:50%;background:#e0e0ec}
.hviz .top i:nth-child(1){background:#ff5f57}.hviz .top i:nth-child(2){background:#febc2e}.hviz .top i:nth-child(3){background:#28c840}
.hviz .field{display:flex;align-items:center;gap:.5rem;background:var(--soft);border-radius:12px;padding:.75rem .9rem;font-size:.92rem}
.hviz .field .on{display:inline-flex;align-items:center;gap:.3rem;color:var(--muted);font-size:.78rem;font-weight:600}
.hviz .field .on b{width:7px;height:7px;border-radius:50%;background:#34d399}
.hviz .field .url em{color:var(--ink);font-style:normal;font-weight:700}
.hviz .field .car{width:1.5px;height:16px;background:var(--accent);animation:blink 1s steps(1) infinite;margin-left:auto}
@keyframes blink{50%{opacity:0}}
.hviz .mini{margin-top:12px;display:grid;grid-template-columns:1fr 1fr;gap:10px}
.hviz .kpi{background:var(--soft);border-radius:12px;padding:.9rem}
.hviz .kpi .n{font-weight:800;font-size:1.4rem;letter-spacing:-.02em}
.hviz .kpi .n .acc{color:var(--accent)}
.hviz .kpi .l{font-size:.72rem;color:var(--muted);margin-top:.2rem}
.hviz .go{margin-top:12px;width:100%;background:var(--accent);color:var(--on-accent);border:none;padding:.85rem;border-radius:12px;font-weight:700;font-family:inherit;cursor:pointer}

/* logos strip */
.logos{padding:30px 0 10px;text-align:center}
.logos .cap{font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:1.4rem}
.logos .row{display:flex;flex-wrap:wrap;justify-content:center;gap:1rem 2.4rem;align-items:center}
.logos .row b{font-weight:800;font-size:1.25rem;color:#B9B9C6;letter-spacing:-.01em;transition:color .2s}
.logos .row b:hover{color:var(--ink)}

/* section */
.sec{padding:76px 0}
.sec-head{max-width:64ch}
.sec-head h2{margin:.8rem 0}

/* personas band */
.personas{background:linear-gradient(160deg,var(--accent-tint),#fff);border-radius:var(--radius);padding:44px}
.pgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:2rem}
.pcard{background:#fff;border:1px solid var(--line);border-radius:18px;padding:1.4rem;transition:.2s}
.pcard:hover{transform:translateY(-4px);box-shadow:var(--sh-sm)}
.pcard .pi{width:42px;height:42px;border-radius:12px;background:var(--accent-tint);display:grid;place-items:center;margin-bottom:1rem}
.pcard .pi svg{width:22px;height:22px;color:var(--accent)}
.pcard h3{font-size:1.15rem;font-weight:800;letter-spacing:-.01em}
.pcard p{color:var(--muted);font-size:.92rem;margin-top:.4rem}

/* cards grid (constat / pourquoi) */
.cardgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:2.4rem}
.card{background:#fff;border:1px solid var(--line);border-radius:20px;padding:1.8rem;transition:.2s;display:flex;flex-direction:column}
.card:hover{box-shadow:var(--sh-sm);transform:translateY(-3px)}
.card .ci{width:46px;height:46px;border-radius:13px;background:var(--accent-tint);display:grid;place-items:center;margin-bottom:1.2rem}
.card .ci svg{width:24px;height:24px;color:var(--accent)}
.card h3{font-size:1.25rem;font-weight:800;letter-spacing:-.01em}
.card p{color:var(--muted);margin-top:.6rem;font-size:.98rem;flex:1}
.card .link{margin-top:1.2rem;font-weight:700;color:var(--accent);font-size:.9rem;display:inline-flex;align-items:center;gap:.35rem}

/* steps (numbered) */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:2.4rem}
.step{background:#fff;border:1px solid var(--line);border-radius:20px;padding:1.8rem}
.step .no{font-size:2.4rem;font-weight:800;letter-spacing:-.03em;color:var(--accent);line-height:1}
.step h3{font-size:1.2rem;font-weight:800;margin:.8rem 0 .5rem}
.step p{color:var(--muted);font-size:.96rem}

/* formules */
.offers{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:2.4rem}
.off{background:#fff;border:1px solid var(--line);border-radius:20px;padding:1.7rem 1.5rem;display:flex;flex-direction:column;position:relative;transition:.2s}
.off:hover{box-shadow:var(--sh-sm)}
.off .cat{font-size:.82rem;color:var(--muted);font-weight:600}
.off .nm{font-size:1.35rem;font-weight:800;letter-spacing:-.02em;margin-top:.15rem}
.off .desc{color:var(--muted);margin-top:.6rem;font-size:.9rem;min-height:3.4em}
.off .price{font-size:2.1rem;font-weight:800;letter-spacing:-.03em;margin:1rem 0 .1rem}
.off .price small{font-size:.85rem;font-weight:500;color:var(--muted)}
.off ul{list-style:none;margin:1rem 0 1.4rem;flex:1}
.off li{display:flex;gap:.5rem;padding:.4rem 0;font-size:.9rem;color:var(--muted)}
.off li::before{content:"✓";color:var(--accent);font-weight:800;flex:none}
.off .choose{text-align:center;font-weight:700;padding:.85rem;border-radius:100px;border:1.5px solid var(--line);transition:.2s;font-size:.92rem}
.off .choose:hover{border-color:var(--accent);color:var(--accent)}
.off.feat{background:linear-gradient(160deg,var(--accent),var(--accent-deep));color:#fff;border-color:transparent}
.off.feat .cat,.off.feat .desc{color:rgba(255,255,255,.82)}
.off.feat .price small{color:rgba(255,255,255,.8)}
.off.feat li{color:rgba(255,255,255,.9)}.off.feat li::before{color:#fff}
.off.feat .choose{background:#fff;color:var(--accent-deep);border-color:#fff}
.off .badge{position:absolute;top:1.4rem;right:1.4rem;background:#fff;color:var(--accent-deep);font-size:.72rem;font-weight:700;padding:.3rem .7rem;border-radius:100px}
.domain-note{text-align:center;color:var(--muted);font-size:.9rem;margin-top:1.6rem}
.mini-link{display:inline-block;margin-top:.9rem;font-size:.82rem;font-weight:700;color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.off.feat .mini-link{color:#fff}
/* offer icon */
.off .oi{width:44px;height:44px;border-radius:12px;background:var(--accent-tint);display:grid;place-items:center;margin-bottom:1rem}
.off .oi svg{width:24px;height:24px;color:var(--accent)}
/* brand-logo list items */
.off li.lg::before{content:none}
.off li.lg{align-items:center}
.off li.lg .lgi{display:inline-flex;align-items:center;gap:4px;flex:none}
.off li.lg .lgi svg{height:16px;width:auto;display:block}
/* highlight fixe sur Croissance — survol = zoom seul, la couleur ne change pas */
.off{transition:transform .28s cubic-bezier(.2,.7,.2,1),box-shadow .28s;transform-origin:center}
.off .badge{background:var(--accent);color:#fff}
.off.hi{background:linear-gradient(160deg,var(--accent),var(--accent-deep));color:#fff;border-color:transparent;box-shadow:var(--sh)}
.off.hi .cat,.off.hi .desc,.off.hi .price small{color:rgba(255,255,255,.85)}
.off.hi li{color:rgba(255,255,255,.92)}
.off.hi li::before{color:#fff}
.off.hi .choose{background:#fff;color:var(--accent-deep);border-color:#fff}
.off.hi .badge{background:#fff;color:var(--accent-deep)}
.off.hi .mini-link{color:#fff}
.off.hi .oi{background:rgba(255,255,255,.18)}
.off.hi .oi svg{color:#fff}
.off:hover{transform:translateY(-6px) scale(1.04);box-shadow:var(--sh);z-index:2}
.mini-link{cursor:pointer}
/* modal */
.modal{position:fixed;inset:0;z-index:120;display:none;align-items:center;justify-content:center;padding:20px}
.modal.open{display:flex}
.modal .ov{position:absolute;inset:0;background:rgba(15,12,40,.55);backdrop-filter:blur(3px)}
.modal .box{position:relative;background:#fff;border-radius:22px;max-width:560px;width:100%;max-height:88vh;overflow:auto;box-shadow:var(--sh);padding:34px;animation:pop .25s ease}
@keyframes pop{from{transform:translateY(14px);opacity:0}to{transform:none;opacity:1}}
.modal .x{position:absolute;top:16px;right:16px;width:38px;height:38px;border-radius:50%;border:none;background:var(--soft);cursor:pointer;font-size:1rem;color:var(--muted)}
.modal .x:hover{background:var(--line)}
.modal .mo-ic{width:52px;height:52px;border-radius:14px;background:var(--accent-tint);display:grid;place-items:center;margin-bottom:1rem}
.modal .mo-ic svg{width:28px;height:28px;color:var(--accent)}
.modal .mo-cat{font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);font-weight:700}
.modal h3{font-size:1.7rem;font-weight:800;letter-spacing:-.02em;margin:.2rem 0 .3rem}
.modal .mo-price{font-weight:800;font-size:1.2rem;color:var(--accent-deep);margin-bottom:1.2rem}
.mo-from{display:block;font-size:.72rem;font-weight:600;letter-spacing:.02em;text-transform:uppercase;color:var(--muted);margin-bottom:.15rem}
.modal p{color:var(--muted);font-size:1rem;margin-bottom:1rem}
.modal h4{font-size:.95rem;font-weight:800;margin:1.3rem 0 .6rem}
.modal ul{list-style:none;margin-bottom:.5rem}
.modal li{display:flex;gap:.6rem;padding:.35rem 0;font-size:.95rem;color:var(--ink)}
.modal li::before{content:"✓";color:var(--accent);font-weight:800;flex:none}
.modal .mo-cta{width:100%;margin-top:1.2rem;background:var(--accent);color:var(--on-accent);border:none;padding:.95rem;border-radius:12px;font-weight:700;font-family:inherit;cursor:pointer;font-size:1rem;text-align:center;display:block}
.modal .mo-cta:hover{filter:brightness(1.08)}
.atelier{margin-top:16px;background:var(--accent-ink);color:#fff;border-radius:20px;padding:1.7rem 2rem;display:flex;align-items:center;gap:1.6rem;flex-wrap:wrap;position:relative;overflow:hidden}
.atelier::after{content:"";position:absolute;right:-6%;top:-40%;width:36%;height:180%;background:radial-gradient(circle,color-mix(in srgb,var(--accent-2) 32%,transparent),transparent 62%);opacity:.5}
.atelier>*{position:relative;z-index:1}
.atelier .ai{width:52px;height:52px;border-radius:14px;background:rgba(255,255,255,.12);display:grid;place-items:center;flex:none}
.atelier .ai svg{width:26px;height:26px;color:#fff}
.atelier .atxt{flex:1;min-width:230px}
.atelier .cat{font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--accent-2);font-weight:700}
.atelier h3{font-size:1.4rem;font-weight:800;letter-spacing:-.02em;margin:.2rem 0 .35rem}
.atelier p{color:rgba(255,255,255,.76);font-size:.95rem;max-width:60ch}
.atelier .aprice{font-weight:800;font-size:1.15rem;flex:none}
@media(max-width:560px){.atelier{padding:1.4rem}}

/* proof mock cards */
.mockwrap{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:2.4rem}
.mockcard{background:var(--soft);border-radius:20px;padding:1.6rem}
.mockcard h4{font-size:1.05rem;font-weight:800;margin-bottom:1rem}
.gsearch{background:#fff;border-radius:14px;padding:1.1rem;box-shadow:var(--sh-sm)}
.gsearch .q{display:flex;align-items:center;gap:.6rem;background:var(--soft);border-radius:100px;padding:.7rem 1rem;color:var(--muted);font-size:.92rem}
.gsearch .q svg{width:16px;height:16px}
.gres{margin-top:1rem}
.gres .top{display:flex;align-items:center;justify-content:space-between}
.gres .site{display:flex;align-items:center;gap:.5rem;font-size:.84rem;color:var(--muted)}
.gres .site .fav{width:22px;height:22px;border-radius:6px;background:linear-gradient(135deg,var(--accent),var(--accent-2))}
.gres .pos{background:var(--accent-tint);color:var(--accent-deep);font-size:.76rem;font-weight:700;padding:.3rem .7rem;border-radius:100px}
.gres h5{color:var(--accent);font-size:1.05rem;font-weight:700;margin:.5rem 0 .3rem;line-height:1.2}
.gres p{color:var(--muted);font-size:.88rem}
.chat .b{max-width:82%;padding:.7rem 1rem;border-radius:16px;font-size:.92rem;margin-bottom:.55rem;box-shadow:var(--sh-sm)}
.chat .them{background:#fff}
.chat .me{background:var(--accent);color:var(--on-accent);margin-left:auto;border-bottom-right-radius:5px}

/* results stats (Criteo style) */
.results{background:var(--soft);border-radius:var(--radius);padding:48px}
.results .head{display:grid;grid-template-columns:1.3fr .7fr;gap:30px;align-items:end}
.results .cta{display:flex;flex-direction:column;gap:.7rem;align-items:flex-start}
.statgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:2.4rem}
.stat{background:#fff;border:1px solid var(--line);border-radius:20px;padding:1.8rem 1.5rem}
.stat .big{font-size:2.6rem;font-weight:800;letter-spacing:-.03em;line-height:1}
.stat .big .acc{color:var(--accent)}
.stat .lb{color:var(--muted);font-size:.9rem;margin-top:.7rem}
.stat .br{margin-top:1.2rem;font-weight:800;color:var(--ink);font-size:.95rem;opacity:.85}

/* pilote */
.arts .art{background:#fff;border:1px solid var(--line);border-radius:14px;padding:.9rem 1rem;margin-bottom:.6rem;display:flex;align-items:center;justify-content:space-between;gap:.8rem}
.arts .art .t{font-size:.92rem;font-weight:600}
.arts .art .st{font-size:.76rem;font-weight:700;padding:.25rem .65rem;border-radius:100px;white-space:nowrap;flex:none}
.arts .art .pub{background:#e7f6ec;color:#16a34a}
.arts .art .wip{background:var(--accent-tint);color:var(--accent-deep)}
.perf{display:flex;align-items:flex-end;justify-content:space-between;gap:.4rem;height:110px;margin-top:1rem}
.perf .bar{flex:1;background:#e7e6f2;border-radius:6px 6px 0 0}
.perf .bar.hot{background:var(--accent)}
.perf-head{display:flex;align-items:baseline;gap:.6rem}
.perf-head .n{font-size:1.8rem;font-weight:800;color:var(--accent)}
.perf-head .lab{color:var(--muted);font-size:.9rem}

/* avis */
.avis{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:2.4rem}
.av{background:#fff;border:1px solid var(--line);border-radius:20px;padding:1.8rem}
.av .stars{color:var(--star);letter-spacing:.1em}
.av p{font-size:1.08rem;margin:.9rem 0 1.3rem;font-weight:500}
.av .who{display:flex;align-items:center;gap:.7rem}
.av .who .lg{width:42px;height:42px;border-radius:11px;background:linear-gradient(135deg,var(--accent),var(--accent-2))}
.av .who b{font-weight:700;display:block;font-size:.95rem}
.av .who span{color:var(--muted);font-size:.85rem}

/* final CTA */
.finalcard{background:linear-gradient(155deg,var(--accent-ink),var(--accent-deep));border-radius:var(--radius);padding:56px;color:#fff;position:relative;overflow:hidden}
.finalcard::after{content:"";position:absolute;left:-10%;bottom:-60%;width:50%;height:160%;background:radial-gradient(circle,color-mix(in srgb,var(--accent-2) 40%,transparent),transparent 60%);opacity:.5}
.finalcard .in{position:relative;z-index:1;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.finalcard h2{color:#fff}
.finalcard p{color:rgba(255,255,255,.82);margin-top:1rem;font-size:1.1rem}
.finalcard .cta{margin-top:1.8rem;display:flex;gap:.7rem;flex-wrap:wrap}
.form{background:#fff;border-radius:16px;padding:1.4rem;display:flex;flex-direction:column;gap:.5rem}
.form label{font-weight:600;font-size:.82rem;margin:0;color:var(--muted)}
.form input{width:100%;background:var(--soft);border:1px solid var(--line);border-radius:10px;padding:.65rem .8rem;font-family:inherit;font-size:.95rem;transition:.15s}
.form input:focus{outline:none;border-color:var(--accent);background:#fff}
.form .submit{width:100%;margin-top:.4rem;background:var(--accent);color:var(--on-accent);font-weight:700;font-size:.98rem;padding:.8rem;border:none;border-radius:10px;cursor:pointer;transition:.15s}
.form .submit:hover{filter:brightness(1.08)}

/* footer */
footer{background:var(--accent-ink);color:#fff;margin-top:20px;padding:64px 0 34px}
.fgrid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:2.4rem}
.fgrid .logo{color:#fff;font-size:1.4rem;margin-bottom:1rem}
.fgrid .logo b{color:var(--accent-2)}
.fgrid p{color:rgba(255,255,255,.6);font-size:.9rem;max-width:36ch}
.fgrid h5{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-2);margin-bottom:1rem}
.fgrid ul{list-style:none;font-size:.9rem}
.fgrid li{padding:.32rem 0;color:rgba(255,255,255,.72)}
.fgrid a:hover{color:#fff}
.fbot{margin-top:3rem;padding-top:1.6rem;border-top:1px solid rgba(255,255,255,.14);color:rgba(255,255,255,.5);font-size:.82rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:.6rem}

/* wa + picker */
.wa{position:fixed;bottom:22px;right:22px;z-index:80;width:56px;height:56px;border-radius:50%;background:var(--green);display:grid;place-items:center;box-shadow:0 10px 30px -6px rgba(37,211,102,.6)}
.wa svg{width:28px;height:28px;fill:#fff}
.picker{position:fixed;bottom:22px;left:22px;z-index:85}
.picker .toggle{display:flex;align-items:center;gap:.5rem;background:#fff;border:1px solid var(--line);border-radius:100px;padding:.6rem .95rem;font-weight:700;font-size:.85rem;box-shadow:var(--sh-sm);cursor:pointer}
.picker .toggle .dot{width:16px;height:16px;border-radius:50%;background:var(--accent)}
.picker .panel{position:absolute;bottom:56px;left:0;background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px;box-shadow:var(--sh);width:230px;display:none}
.picker.open .panel{display:block}
.picker .ttl{font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-weight:700;margin-bottom:.7rem}
.picker .swatches{display:grid;grid-template-columns:repeat(6,1fr);gap:7px}
.picker .sw{aspect-ratio:1;border-radius:8px;cursor:pointer;border:2px solid transparent}
.picker .sw:hover{transform:scale(1.1)}
.picker .sw.active{border-color:var(--ink)}
.picker .custom{margin-top:12px;display:flex;align-items:center;gap:.55rem;font-size:.84rem;font-weight:600}
.picker .custom input{width:32px;height:32px;border:none;background:none;padding:0;border-radius:8px;cursor:pointer}
.picker .note{margin-top:11px;font-size:.7rem;color:var(--muted);line-height:1.4}

/* connected / integrations */
.connect{background:var(--soft);border-radius:var(--radius);padding:44px}
.cgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:2.2rem}
.cgroup{background:#fff;border:1px solid var(--line);border-radius:18px;padding:1.5rem 1.7rem}
.cgroup .lbl{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);font-weight:700;margin-bottom:1.2rem}
.cgroup .brands{display:flex;flex-wrap:wrap;gap:1rem 1.6rem;align-items:center}
.bchip{display:inline-flex;align-items:center;gap:.55rem;font-weight:600;font-size:.92rem;color:var(--ink)}
.bchip svg{width:26px;height:26px;flex:none;display:block}
.connect .foot{margin-top:1.8rem;color:var(--muted);font-size:.95rem;text-align:center}
.connect .foot b{color:var(--ink);font-weight:700}
@media(max-width:720px){.cgrid{grid-template-columns:1fr}}

.rv{opacity:0;transform:translateY(24px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.rv.vis{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}.hviz .field .car{animation:none}}

@media(max-width:960px){
  .mainmenu,.navright .txt,.navright .ic,.navright .btn{display:none}
  .navright{margin-left:auto}
  #burger{display:flex}
  .herocard{grid-template-columns:1fr;padding:36px}
  .pgrid,.cardgrid,.steps,.offers,.statgrid,.fgrid{grid-template-columns:1fr 1fr}
  .mockwrap,.avis,.results .head,.finalcard .in{grid-template-columns:1fr}
  .mobmenu.open{display:block;background:#fff;border:1px solid var(--line);border-radius:20px;margin-top:10px;padding:12px;box-shadow:var(--sh);max-height:calc(100vh - 96px);max-height:calc(100dvh - 96px);overflow-y:auto;-webkit-overflow-scrolling:touch}
  .macc{border-bottom:1px solid var(--line)}
  .macc-h{width:100%;display:flex;align-items:center;justify-content:space-between;gap:.5rem;background:none;border:none;font-family:inherit;font-size:.98rem;font-weight:700;color:var(--ink);padding:.9rem .4rem;cursor:pointer}
  .macc-h svg{width:16px;height:16px;transition:transform .2s;color:var(--muted);flex:none}
  .macc.open .macc-h,.macc.open .macc-h svg{color:var(--accent)}
  .macc.open .macc-h svg{transform:rotate(180deg)}
  .macc-p{display:none;padding:0 .4rem .7rem}
  .macc.open .macc-p{display:block}
  .macc-p a{display:block;padding:.5rem .2rem;font-weight:500;color:var(--muted)}
  .macc-p.macc-fml a{display:flex;align-items:center;gap:11px}
  .macc-p.macc-fml a svg{width:19px;height:19px;flex:none;color:var(--accent)}
  .macc-p a.macc-hi{color:var(--accent);font-weight:800;background:var(--soft);border-radius:9px;padding:.5rem .55rem;margin:.15rem 0}
  .macc-p a.macc-hi svg{color:var(--accent)}
  .macc-p a.macc-all{color:var(--accent);font-weight:700}
  .mobpages{padding-top:.3rem}
  .mobpages a{display:block;padding:.8rem .4rem;font-weight:600;border-bottom:1px solid var(--line)}
  .mobpages a:last-child{border-bottom:none}
  .mob-cta{display:block;background:var(--accent);color:var(--on-accent);text-align:center;border-radius:100px;margin-top:14px;padding:.9rem;font-weight:700}
}
@media(max-width:560px){
  .pgrid,.cardgrid,.steps,.offers,.statgrid,.fgrid{grid-template-columns:1fr}
  .sec{padding:52px 0}.herocard,.personas,.results,.finalcard{padding:28px}
}

/* ============ PAGES INTERNES ============ */
.page-hero{padding:20px 0 10px}
.page-hero .inner{background:linear-gradient(155deg,var(--accent-ink),var(--accent-deep));border-radius:var(--radius);padding:52px;color:#fff;position:relative;overflow:hidden}
.page-hero .inner::after{content:"";position:absolute;right:-8%;top:-40%;width:46%;height:180%;background:radial-gradient(circle,color-mix(in srgb,var(--accent-2) 34%,transparent),transparent 62%);opacity:.5}
.page-hero .inner>*{position:relative;z-index:1}
.page-hero .bc{font-size:.85rem;color:rgba(255,255,255,.7);margin-bottom:1rem}
.page-hero .bc a:hover{color:#fff}
.page-hero .eyebrow{color:var(--accent-2)}
.page-hero h1{font-size:clamp(2.1rem,4.4vw,3.2rem);font-weight:800;letter-spacing:-.03em;line-height:1.05;margin:.8rem 0 1rem;max-width:20ch}
.page-hero h1 .hl{color:var(--accent-2)}
.page-hero p{color:rgba(255,255,255,.82);font-size:1.12rem;max-width:52ch}
.page-hero .pcta{margin-top:1.8rem;display:flex;gap:.7rem;flex-wrap:wrap}
.page-hero .ppill{display:inline-flex;align-items:center;gap:.5rem;background:rgba(255,255,255,.12);border-radius:100px;padding:.5rem 1rem;font-weight:700;font-size:1rem}

/* prose / article */
.prose{max-width:720px;margin:0 auto}
.prose h2{font-size:1.7rem;margin:2.4rem 0 .8rem;letter-spacing:-.02em}
.prose h3{font-size:1.25rem;font-weight:800;margin:1.8rem 0 .6rem}
.prose p{color:#3a3a48;font-size:1.08rem;margin-bottom:1.1rem;line-height:1.7}
.prose ul{margin:0 0 1.3rem;padding-left:0;list-style:none}
.prose li{position:relative;padding:.35rem 0 .35rem 1.6rem;color:#3a3a48;font-size:1.05rem}
.prose li::before{content:"";position:absolute;left:0;top:.95rem;width:8px;height:8px;border-radius:50%;background:var(--accent)}
.prose .lead{font-size:1.2rem;color:var(--muted);margin-bottom:1.8rem}
.prose blockquote{border-left:4px solid var(--accent);padding:.4rem 0 .4rem 1.3rem;margin:1.6rem 0;color:var(--ink);font-weight:600;font-size:1.15rem}

/* détail formule */
.fdetail{display:grid;grid-template-columns:1.5fr 1fr;gap:30px;align-items:start;margin-top:2.6rem}
.fincludes{background:#fff;border:1px solid var(--line);border-radius:20px;padding:2rem}
.fincludes h3{font-size:1.15rem;font-weight:800;margin-bottom:1rem}
.fincludes ul{list-style:none}
.fincludes li{display:flex;gap:.6rem;padding:.55rem 0;font-size:1rem;border-bottom:1px solid var(--line)}
.fincludes li:last-child{border-bottom:none}
.fincludes li::before{content:"✓";color:var(--accent);font-weight:800;flex:none}
.fcard{background:var(--soft);border:1px solid var(--line);border-radius:20px;padding:2rem;position:sticky;top:90px}
.fcard .oi{width:48px;height:48px;border-radius:13px;background:var(--accent-tint);display:grid;place-items:center;margin-bottom:1rem}
.fcard .oi svg{width:26px;height:26px;color:var(--accent)}
.fcard .fp{font-size:2.4rem;font-weight:800;letter-spacing:-.03em}
.fcard .fp small{font-size:1rem;font-weight:500;color:var(--muted)}
.fcard .fbtn{display:block;text-align:center;margin-top:1.4rem;background:var(--accent);color:var(--on-accent);font-weight:700;padding:.95rem;border-radius:100px}
.fcard .fbtn:hover{filter:brightness(1.08)}
.fcard .fnote{font-size:.85rem;color:var(--muted);margin-top:.9rem;text-align:center}
.fblock{background:var(--soft);border-radius:20px;padding:2rem;margin-top:1.4rem}
.fblock h3{font-size:1.25rem;font-weight:800;margin-bottom:.6rem;display:flex;align-items:center;gap:.6rem}
.fblock p{color:var(--muted)}

/* blog list */
.bloglist{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:2.6rem}
.bpost{display:block;background:#fff;border:1px solid var(--line);border-radius:20px;overflow:hidden;transition:.2s}
.bpost:hover{transform:translateY(-4px);box-shadow:var(--sh-sm)}
.bpost .cover{height:170px;background:linear-gradient(150deg,var(--accent),var(--accent-deep));position:relative;display:grid;place-items:center}
.bpost .cover svg{width:52px;height:52px;color:rgba(255,255,255,.9)}
.bpost .cover.c2{background:linear-gradient(150deg,var(--accent-2),var(--accent))}
.bpost .cover.c3{background:linear-gradient(150deg,var(--accent-deep),var(--accent-ink))}
.bpost .b{padding:1.5rem}
.bpost .tag{font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);font-weight:700}
.bpost h3{font-size:1.2rem;font-weight:800;letter-spacing:-.01em;margin:.5rem 0 .5rem;line-height:1.25}
.bpost p{color:var(--muted);font-size:.95rem}
.bpost .meta{margin-top:1rem;font-size:.82rem;color:var(--muted);display:flex;gap:.6rem;align-items:center}
.bpost .meta .dot{width:4px;height:4px;border-radius:50%;background:var(--line)}
.featured{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:0}
.featured .cover{height:auto;min-height:260px}
@media(max-width:720px){.bloglist{grid-template-columns:1fr}.featured{grid-template-columns:1fr}.featured .cover{min-height:180px}}

.article-meta{display:flex;align-items:center;gap:.6rem;color:rgba(255,255,255,.75);font-size:.9rem;margin-top:1rem}
.article-body{padding:56px 0}
.article-cta{background:var(--soft);border-radius:20px;padding:2rem;margin-top:2.6rem;text-align:center}
.article-cta h3{font-size:1.3rem;font-weight:800;margin-bottom:.5rem}
.article-cta p{color:var(--muted);margin-bottom:1.2rem}

/* about */
.values{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:2.4rem}
.tl{max-width:720px;margin:2.4rem auto 0}
.tl .row{display:flex;gap:1.2rem;padding:1.2rem 0;border-top:1px solid var(--line)}
.tl .yr{font-weight:800;color:var(--accent);flex:none;width:4rem;font-size:1.05rem}
.tl h4{font-weight:700;font-size:1.1rem}
.tl p{color:var(--muted);font-size:.98rem;margin-top:.2rem}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:2.6rem}
.contact-info .ci-row{display:flex;gap:1rem;padding:1.2rem 0;border-bottom:1px solid var(--line)}
.contact-info .ci-row:last-child{border-bottom:none}
.contact-info .ci-ic{width:46px;height:46px;border-radius:12px;background:var(--accent-tint);display:grid;place-items:center;flex:none}
.contact-info .ci-ic svg{width:22px;height:22px;color:var(--accent)}
.contact-info b{display:block}
.contact-info span{color:var(--muted);font-size:.95rem}
@media(max-width:820px){.fdetail,.contact-grid,.values{grid-template-columns:1fr}.fcard{position:static}.values{grid-template-columns:1fr}}

.nav a.active,.nav .hasmenu.active>button{color:var(--accent)}
.modal .mo-cta2{display:block;text-align:center;margin-top:.6rem;padding:.85rem;border-radius:12px;border:1.5px solid var(--line);font-weight:700;color:var(--ink)}
.modal .mo-cta2:hover{border-color:var(--accent);color:var(--accent)}

/* ===== engagement service (bandeau) ===== */
.commit{background:var(--accent-tint);border-radius:20px;padding:1.6rem 1.8rem;display:flex;gap:1rem;align-items:flex-start;margin-top:2.4rem}
.commit .ci2{width:44px;height:44px;border-radius:12px;background:#fff;display:grid;place-items:center;flex:none}
.commit .ci2 svg{width:24px;height:24px;color:var(--accent)}
.commit b{display:block;font-size:1.05rem;margin-bottom:.2rem}
.commit p{color:var(--accent-deep);opacity:.9;font-size:.98rem}

/* ===== mockup Mac ===== */
.mac{width:100%;max-width:540px;margin:0 auto}
.mac .screen{background:#111119;border:10px solid #1b1b24;border-radius:16px 16px 4px 4px;overflow:hidden;box-shadow:var(--sh)}
.mac .bar{background:#ecebf2;display:flex;align-items:center;gap:6px;padding:8px 12px}
.mac .bar i{width:9px;height:9px;border-radius:50%}
.mac .bar i:nth-child(1){background:#ff5f57}.mac .bar i:nth-child(2){background:#febc2e}.mac .bar i:nth-child(3){background:#28c840}
.mac .bar .u{margin-left:10px;background:#fff;border-radius:6px;height:15px;flex:1;max-width:280px}
.mac .site{aspect-ratio:16/10;background:#fff;position:relative;overflow:hidden}
.mac .site .hd{height:20%;background:linear-gradient(120deg,var(--accent),var(--accent-deep));display:flex;align-items:center;padding:0 6%;gap:6px}
.mac .site .hd .logo{width:16%;height:26%;background:rgba(255,255,255,.9);border-radius:3px}
.mac .site .hd .nav{margin-left:auto;display:flex;gap:5px}
.mac .site .hd .nav span{width:20px;height:5px;background:rgba(255,255,255,.6);border-radius:3px}
.mac .site .hero2{padding:5% 6% 0}
.mac .site .hero2 .t{width:70%;height:12px;background:#26263a;border-radius:4px;margin-bottom:6px}
.mac .site .hero2 .t.s{width:48%}
.mac .site .hero2 .btn2{width:70px;height:14px;background:var(--accent);border-radius:100px;margin-top:8px}
.mac .site .cards2{display:flex;gap:8px;padding:6% 6% 0}
.mac .site .cards2 .c{flex:1;height:38px;background:#f3f2fa;border:1px solid #ecebf4;border-radius:8px}
.mac .site .cards2 .c.acc{background:var(--accent-tint)}
.mac .foot{height:12px;background:linear-gradient(#c7c7d2,#adadb9);border-radius:0 0 10px 10px;width:76%;margin:0 auto}
.mac .hinge{height:5px;width:14%;background:#8b8b97;border-radius:0 0 6px 6px;margin:0 auto}

/* ===== badges "ce qu'on a fait" ===== */
.badges{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1rem}
.bdo{display:inline-flex;align-items:center;gap:.4rem;background:var(--accent-tint);color:var(--accent-deep);font-weight:700;font-size:.8rem;padding:.4rem .8rem;border-radius:100px}
.bdo svg{width:14px;height:14px}

/* ===== bloc projet (réalisations) ===== */
.project{display:grid;grid-template-columns:1fr 1fr;gap:42px;align-items:center;padding:52px 0;border-top:1px solid var(--line)}
.project:first-of-type{border-top:none}
.project.rev .pj-media{order:2}
.pj-tag{font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);font-weight:700}
.pj h3{font-size:1.9rem;font-weight:800;letter-spacing:-.02em;margin:.4rem 0 .2rem}
.pj .role{color:var(--muted);font-weight:600;margin-bottom:1rem}
.pj>p{color:#3a3a48;font-size:1.05rem;line-height:1.7;margin-bottom:1.1rem}
.pj .did{background:var(--soft);border-radius:14px;padding:1.1rem 1.3rem;margin:1.1rem 0}
.pj .did h4{font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-weight:700;margin-bottom:.6rem}
.pj .did ul{list-style:none}
.pj .did li{display:flex;gap:.5rem;padding:.28rem 0;font-size:.96rem}
.pj .did li::before{content:"✓";color:var(--accent);font-weight:800;flex:none}
.pj .quote{border-left:3px solid var(--accent);padding:.4rem 0 .4rem 1.1rem;font-style:italic;color:var(--ink);font-weight:500;margin-top:1rem}
.pj .quote .who{display:block;font-style:normal;font-weight:700;font-size:.88rem;color:var(--muted);margin-top:.5rem}
@media(max-width:820px){.project{grid-template-columns:1fr;gap:24px;padding:38px 0}.project.rev .pj-media{order:0}}

/* briques de formule (chaque service expliqué) */
.bricks{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:1.6rem}
.brick{display:flex;gap:1rem;background:#fff;border:1px solid var(--line);border-radius:16px;padding:1.3rem;transition:.18s}
.brick:hover{border-color:var(--accent);transform:translateY(-3px);box-shadow:var(--sh-sm)}
.brick .bi{width:44px;height:44px;border-radius:12px;background:var(--accent-tint);display:grid;place-items:center;flex:none}
.brick .bi svg{width:24px;height:24px;color:var(--accent)}
.brick h4{font-size:1.05rem;font-weight:800;margin-bottom:.2rem}
.brick p{color:var(--muted);font-size:.92rem;line-height:1.5}
.brick .bl{display:inline-block;margin-top:.5rem;color:var(--accent);font-weight:700;font-size:.85rem}
@media(max-width:720px){.bricks{grid-template-columns:1fr}}

.projects{margin-top:1rem}

/* ============ HERO ÉDITORIAL (direction B) + panneaux data ============ */
.page-hero .inner.ed{background:linear-gradient(155deg,var(--accent-ink),#0f0a20);padding:58px 52px}
.ed-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:42px;align-items:center;margin-top:.4rem}
.ed h1{font-size:clamp(2.1rem,4.4vw,3.3rem);line-height:1.05;max-width:15ch}
.ed .big{font-size:clamp(2.4rem,4.8vw,4rem);font-weight:800;letter-spacing:-.04em;line-height:1;color:var(--accent-2);margin:.25rem 0 1rem}
.ed p{max-width:46ch}
.panel{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.13);border-radius:18px;padding:20px;backdrop-filter:blur(6px)}
.panel .ph{font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.6);font-weight:700;margin-bottom:10px}
.prow{display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:10px;padding:10px 0;border-top:1px solid rgba(255,255,255,.1)}
.prow:first-of-type{border-top:none}
.prow .k{color:#fff;font-weight:500;font-size:.93rem}
.prow .pill{background:var(--accent);color:#fff;font-weight:800;font-size:.8rem;padding:3px 11px;border-radius:100px;white-space:nowrap}
.prow .up{color:#34d399;font-weight:700;font-size:.82rem;white-space:nowrap}
.prow .mut{color:rgba(255,255,255,.6);font-size:.85rem;white-space:nowrap}
.ed-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:2.4rem}
.ed-metric{background:var(--soft);border-radius:16px;padding:20px}
.ed-metric .v{font-size:2.1rem;font-weight:800;letter-spacing:-.03em;color:var(--accent-deep)}
.ed-metric .l{color:var(--muted);font-size:.9rem;margin-top:2px}
/* panneaux spécifiques */
.pipe{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.pipe .col{background:rgba(255,255,255,.05);border-radius:10px;padding:8px}
.pipe .ct{font-size:.64rem;text-transform:uppercase;letter-spacing:.05em;color:rgba(255,255,255,.55);font-weight:700;margin-bottom:6px;text-align:center}
.pipe .card{background:rgba(255,255,255,.1);border-radius:8px;padding:7px 8px;margin-bottom:6px;font-size:.76rem;color:#fff}
.pipe .card:last-child{margin-bottom:0}
.pipe .card b{display:block;font-size:.7rem;color:var(--accent-2)}
.swrow{display:flex;gap:8px;margin:10px 0}
.swrow i{width:32px;height:32px;border-radius:8px;display:block;border:1px solid rgba(255,255,255,.15)}
.logo-tile{width:54px;height:54px;border-radius:14px;background:var(--accent);display:grid;place-items:center;color:#fff;font-weight:800;font-size:1.6rem;margin-bottom:6px}
.typo{color:#fff}.typo .b{font-weight:800;font-size:1.2rem}.typo .r{opacity:.65;font-size:.86rem}
.adcard{background:#fff;border-radius:12px;padding:12px;margin-bottom:6px}
.adcard .spon{font-size:.68rem;color:#00802b;font-weight:700}
.adcard .t{color:#1a0dab;font-weight:600;margin:2px 0;font-size:.98rem}
.adcard .d{color:#4d5156;font-size:.8rem;line-height:1.35}
.phone{width:148px;margin:0 auto;background:#0e0e16;border:6px solid rgba(255,255,255,.16);border-radius:26px;padding:8px 7px}
.phone .sc{background:#fff;border-radius:16px;overflow:hidden}
.cfg .opt{display:flex;justify-content:space-between;align-items:center;padding:8px 0;border-top:1px solid rgba(255,255,255,.1);color:#fff;font-size:.86rem}
.cfg .opt:first-child{border-top:none}
.cfg .opt .v{color:var(--accent-2);font-weight:700}
.cfg .tot{display:flex;justify-content:space-between;align-items:center;margin-top:8px;padding-top:10px;border-top:2px solid rgba(255,255,255,.2)}
.cfg .tot .p{font-size:1.5rem;font-weight:800;color:#fff}
@media(max-width:860px){.page-hero .inner.ed{padding:38px 24px}.ed-grid{grid-template-columns:1fr}.ed-metrics{grid-template-columns:1fr}}

.bchip img{width:26px;height:26px;object-fit:contain;flex:none;display:block}

/* ===== switch durée d'engagement ===== */
.durwrap{display:flex;flex-direction:column;align-items:center;gap:.7rem;margin:0 auto 2.4rem}
.durlbl{font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);font-weight:700}
.dursw{display:inline-flex;background:var(--soft);border:1px solid var(--line);border-radius:100px;padding:4px;gap:2px}
.dursw button{border:none;background:none;font-family:inherit;font-weight:700;font-size:.88rem;color:var(--muted);padding:.5rem 1.05rem;border-radius:100px;cursor:pointer;transition:.15s;white-space:nowrap}
.dursw button.on{background:var(--accent);color:var(--on-accent)}
.dursw button:hover:not(.on){color:var(--ink)}
.fdur{margin-bottom:1.1rem}
.fdur .durlbl{margin-bottom:.5rem;display:block}
.fdur .dursw{display:flex}
.fdur .dursw button{flex:1;font-size:.78rem;padding:.45rem .3rem;text-align:center}

.mac .shot{display:block;width:100%;height:auto}

/* ===== mockup iPhone (combo desktop+mobile) ===== */
.pj-media.combo{position:relative;padding-bottom:22px}
.iphone{width:130px;background:#0a0a0f;border-radius:26px;padding:3px;box-shadow:0 20px 44px -14px rgba(0,0,0,.55),0 0 0 1px rgba(0,0,0,.35)}
.pj-media.combo .iphone{position:absolute;right:0;bottom:-14px;z-index:3}
.iphone .iscr{border-radius:23px;overflow:hidden;background:#000;position:relative;display:block}
.iphone .iscr img{width:100%;height:auto;display:block}
.iphone .notch{position:absolute;top:6px;left:50%;transform:translateX(-50%);width:30px;height:9px;background:#0a0a0f;border-radius:20px;z-index:2}
@media(max-width:560px){.pj-media.combo .iphone{width:104px;right:0}}

/* ===== Diagnostic — aide au choix ===== */
.diag{display:grid;grid-template-columns:1fr 350px;gap:2.6rem;align-items:start}
.qblock{margin-bottom:2.3rem;padding-bottom:2.3rem;border-bottom:1px solid var(--line)}
.qblock:last-child{border-bottom:none;margin-bottom:0;padding-bottom:0}
.qh{display:flex;align-items:flex-start;gap:.85rem;margin-bottom:1.1rem}
.qn{flex:none;width:30px;height:30px;border-radius:9px;background:var(--accent-tint);color:var(--accent-deep);font-weight:800;display:grid;place-items:center;font-size:.92rem;margin-top:2px}
.qh h3{font-size:1.16rem;font-weight:800;letter-spacing:-.01em}
.qs{color:var(--muted);font-size:.88rem;margin-top:2px}
.opts{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:.7rem}
.opt{display:flex;align-items:center;gap:.7rem;text-align:left;padding:.8rem .85rem;border:1.5px solid var(--line);border-radius:15px;background:var(--paper);cursor:pointer;transition:.16s;font-family:inherit;color:var(--ink)}
.opt:hover{border-color:var(--accent-2);transform:translateY(-1px)}
.opt.on{border-color:var(--accent);background:var(--accent-tint);box-shadow:var(--sh-sm)}
.opt .oi{flex:none;width:34px;height:34px;border-radius:10px;background:var(--soft);display:grid;place-items:center;color:var(--accent);transition:.16s}
.opt .oi svg{width:19px;height:19px}
.opt.on .oi{background:var(--accent);color:#fff}
.opt .ol{display:flex;flex-direction:column;line-height:1.22}
.opt .ol b{font-size:.9rem;font-weight:700}
.opt .ol span{font-size:.75rem;color:var(--muted)}
.rngwrap{padding:.15rem 0}
.rng{-webkit-appearance:none;appearance:none;width:100%;height:8px;border-radius:100px;background:linear-gradient(90deg,var(--accent) 0%,var(--accent) var(--p,40%),var(--line) var(--p,40%),var(--line) 100%);outline:none}
.rng::-webkit-slider-thumb{-webkit-appearance:none;width:24px;height:24px;border-radius:50%;background:#fff;border:3px solid var(--accent);box-shadow:var(--sh-sm);cursor:pointer}
.rng::-moz-range-thumb{width:24px;height:24px;border-radius:50%;background:#fff;border:3px solid var(--accent);cursor:pointer}
.rng-labels{display:flex;justify-content:space-between;gap:1rem;margin-top:.55rem;font-size:.77rem;color:var(--muted)}
.rng-val{margin-top:.65rem;font-weight:800;font-size:1.1rem;color:var(--accent-deep)}
.diag-reco{position:sticky;top:96px}
.reco-in{background:var(--accent-ink);color:#fff;border-radius:22px;padding:1.5rem 1.5rem 1.6rem;box-shadow:var(--sh)}
.reco-cap{font-size:.7rem;text-transform:uppercase;letter-spacing:.12em;color:var(--accent-2);font-weight:700}
.reco-name{font-family:'Bricolage Grotesque','Plus Jakarta Sans',sans-serif;font-size:1.95rem;font-weight:800;letter-spacing:-.02em;margin-top:.3rem;line-height:1}
.reco-tag{color:rgba(255,255,255,.72);font-size:.9rem;margin-top:.4rem;line-height:1.4}
.reco-bar{height:8px;border-radius:100px;background:rgba(255,255,255,.15);margin:1.15rem 0 .5rem;overflow:hidden}
#recoFill{display:block;height:100%;border-radius:100px;background:linear-gradient(90deg,var(--accent-2),#fff);transition:width .45s cubic-bezier(.3,1,.4,1)}
.reco-match{font-size:.8rem;color:rgba(255,255,255,.78);font-weight:600}
.reco-price{font-size:1.15rem;font-weight:800;margin-top:1rem}
.reco-price small{font-weight:600;color:rgba(255,255,255,.62)}
.reco-why{list-style:none;margin:1rem 0 1.3rem;display:flex;flex-direction:column;gap:.55rem}
.reco-why li{position:relative;padding-left:1.5rem;font-size:.88rem;color:rgba(255,255,255,.92);line-height:1.4}
.reco-why li::before{content:"✓";position:absolute;left:0;top:0;color:var(--accent-2);font-weight:800}
.btn.block{display:flex;width:100%;justify-content:center;margin-bottom:.55rem}
.reco-alt{margin-top:1.1rem;padding-top:1.1rem;border-top:1px solid rgba(255,255,255,.15);font-size:.84rem;color:rgba(255,255,255,.75);line-height:1.5}
.reco-alt a{color:#fff;text-decoration:underline}
@media(max-width:900px){.diag{grid-template-columns:1fr;gap:1.8rem}.diag-reco{position:static}}

/* ===== CTA aide au choix (section formules) ===== */
.help-cta{display:flex;align-items:center;justify-content:space-between;gap:1.4rem;flex-wrap:wrap;margin-top:2.4rem;padding:1.35rem 1.7rem;border:1.5px dashed var(--accent-2);border-radius:20px;background:var(--accent-tint)}
.help-cta b{display:block;font-size:1.04rem;font-weight:800;color:var(--ink)}
.help-cta span{color:var(--muted);font-size:.92rem}
.help-cta .btn{flex:none}

/* ===== Les + de L'Agence48 (carte formule) ===== */
.fperks{margin-top:1.1rem;padding:.9rem 1rem 1rem;background:var(--accent-tint);border-radius:14px;text-align:left}
.fperks-h{font-size:.7rem;text-transform:uppercase;letter-spacing:.08em;font-weight:800;color:var(--accent-deep);margin-bottom:.55rem}
.fperks ul{list-style:none;display:flex;flex-direction:column;gap:.4rem;margin:0}
.fperks li{position:relative;padding-left:1.35rem;font-size:.88rem;font-weight:600;color:var(--ink);line-height:1.35}
.fperks li::before{content:"+";position:absolute;left:.1rem;top:-1px;color:var(--accent);font-weight:800;font-size:1.05rem}